Case Studies
Detailed accounts of how specific growth problems were diagnosed and solved. Except where noted as State of Mind Strategies client engagements, the results below come from Zachary Leifer's prior executive and operator roles and are not promises or guarantees.
- Running an Agency RFP for a Publishing CompanyA State of Mind Strategies client engagement for a roughly $40M publishing company: RFP design, evaluation scorecard, team mentoring, negotiation support, and a managed agency transition.
- 67% Revenue Growth Over Four Years as CMOHow a $1.5B entertainment technology company rebuilt marketing around commercial discipline, growing revenue 67% while cutting acquisition cost 56%.
- Direct Channel Turnaround at a Major Integrated ResortHow a Fortune 500 integrated resort reversed a five-year direct-revenue decline and generated $36M in incremental revenue from a $13M investment.
- $60M Handle in Ten Months: New Product Go-to-MarketHow a new wagering application reached $60M in handle in ten months with a go-to-market strategy built from zero, anchored to revenue rather than vanity metrics.
- Automation Across the B2B Customer LifecycleHow a global technology platform grew B2B customers 18% in nine months by automating the customer lifecycle and redesigning operations without adding headcount.
- Four Years of Compounding Digital Growth at a Major Sports BrandHow sustained digital audience growth at one of the biggest brands in sports converted into ticket sales, memberships, and subscriptions: 25% traffic growth per year for four years.
Where should growth focus next?
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