Growth Advisory · Senior Growth Leadership
Find What Is Holding Growth Back
State of Mind Strategies helps leadership teams identify the commercial constraint limiting growth and determine where your next dollar or minute is best spent.
EXPERIENCE WITH BRANDS YOU KNOW
The question that guides every engagement
Where is your next dollar or minute best spent?
The answer may be more demand. It may also be faster follow-up, clearer positioning, better reporting, stronger vendor accountability, a different operating cadence, or a technology stack that finally supports the way the business actually grows.
Where growth often breaks down
Growth problems rarely sit in one obvious place. They often appear as marketing issues, sales issues, reporting gaps, vendor confusion, weak follow-up, founder dependency, or technology that has not created leverage.
The work is to separate symptoms from constraints, focus resources where they can create the greatest return, and build a more disciplined path to revenue, efficiency, and profitability.
Many companies are already investing in growth. The problem is not always effort. The problem is knowing which efforts are creating value and which are consuming resources without improving the business.
Those symptoms matter, but they are not always the root cause. The value comes from identifying the underlying constraint and focusing resources there first.
The Commercial Growth Model
Every stage of the revenue journey is a place where growth can break down.
Can the market find you?
Are prospects entering the system?
Is response fast and structured?
Does pipeline become revenue?
Does delivery create loyalty?
Are customers staying and growing?
Does success generate demand?
Is growth compounding?
"Every day a systemic constraint goes unresolved, the business pays three times: in money spent on symptoms, in time the team cannot get back, and in the growth that went to someone else."
Zachary Leifer
Strategy and Positioning
Market clarity, differentiation, and competitive focus
Demand and Visibility
Search, referrals, reputation, and qualified opportunity flow
Revenue Journey and Conversion
Lead capture, follow-up, pipeline, and close rate
Customer Experience and Retention
Delivery quality, loyalty, and lifetime value
Data and Reporting
Decision visibility, attribution, and performance clarity
People, Vendors and Accountability
Ownership, direction, and outcome management
Technology and AI Enablement
Tool adoption, workflow support, and leverage creation
Performance Management
Cadence, measurement, and continuous improvement
Profitability and Resource Allocation
ROI discipline, margin, and capital efficiency
Amplification of What Works
Scaling wins, referrals, reviews, and compounding growth
Why growth breaks
Underneath those growth areas, the constraint usually falls into one or more categories:
Who we help
Founder-led and owner-led companies
Companies where the founder's judgment, relationships, and urgency helped create growth, but the business now needs clearer systems, stronger accountability, and less dependence on one person.
Service businesses
Companies where search visibility, referrals, reviews, follow-up, conversion, customer experience, and retention directly affect revenue and margin.
Growth-stage and mid-market companies
Organizations with teams, vendors, tools, and budgets that need stronger commercial leadership, cleaner priorities, and better coordination across growth functions.
B2B, SaaS, and tech-enabled companies
Companies that need growth strategy connected to product, sales, marketing, customer data, revenue operations, and customer economics.
Investor-backed and PE-adjacent companies
Companies where leadership, investors, or boards need a clearer view of what is limiting growth and what should be addressed first.
How we engage
Growth Advisory
Ongoing senior guidance for leaders who need sharper priorities, better commercial decisions, and accountability around growth investment.
Growth AdvisoryFractional CMO
Embedded senior leadership of the marketing and growth function for companies that need executive direction without a full-time CMO hire.
Fractional CMOInterim CMO and Growth Leadership
Senior executive leadership during a transition, leadership gap, reset, or critical growth period.
Interim CMOCustom Growth Engagements
Focused support for a specific growth constraint, opportunity, transition, or decision.
Built on operating experience
State of Mind Strategies is led by founder Zachary Leifer, a senior commercial operator with experience as a Chief Marketing Officer, Chief Commercial Officer, VP of Digital Marketing, and VP of Corporate IT across Fortune 500, startup, gaming, hospitality, sports media, SaaS, and retail environments.
That background matters because growth rarely breaks inside a single department. It often breaks between marketing and sales, between data and decisions, between technology and adoption, or between strategy and execution.
Selected outcomes from prior executive and operator roles. These are not promises, guarantees, or results from State of Mind Strategies client engagements.
“While the results and records speak for themselves, it is the inspirational leadership with which he has elevated both his team and colleagues that is most impressive.”
From a prior professional recommendation, not a State of Mind Strategies client engagement.
Led by Zachary Leifer
A senior commercial operator with experience as a Chief Marketing Officer, Chief Commercial Officer, VP of Digital Marketing, and VP of Corporate IT across Fortune 500, startup, gaming, hospitality, sports media, SaaS, and retail environments.
About the practice →Start with the Growth Scorecard
The Growth Scorecard is a free, short assessment that helps identify where growth may be breaking down across visibility, lead capture, follow-up, conversion, customer experience, retention, reviews, referrals, data, people, vendors, and technology.
It does not replace a diagnostic. It creates a structured first read and helps focus the conversation on the areas most likely to matter.
Frequently asked questions
What does State of Mind Strategies do?
State of Mind Strategies is a commercial growth advisory. It helps leadership teams identify what is holding growth back and decide where your next dollar or minute is best spent. The work takes three forms: growth advisory, fractional CMO leadership, and interim executive coverage.
Is State of Mind Strategies a marketing agency?
No. We do not sell predefined SEO, paid media, social media, CRM, or AI implementation packages. Those levers may be part of the solution, but only after the growth constraint is understood.
Who is the best fit?
The best fit is typically a company with $2M+ in annual revenue, founder-led, service, growth-stage, or investor-backed businesses with real teams, vendors, and budgets in place. If better growth decisions could meaningfully change the value of the business, the fit is usually strong; the discovery call is how we confirm it.
Who leads State of Mind Strategies?
State of Mind Strategies is led by founder Zachary Leifer, a senior commercial operator with executive experience across marketing, technology, and commercial leadership in Fortune 500, gaming, hospitality, sports media, SaaS, and retail environments.
Where is the firm based?
State of Mind Strategies is based in Las Vegas and works with companies nationally.
Where should growth focus next?
A discovery call is a focused conversation about how growth works today, where it may be breaking down, and what should be inspected first.